CTA, Inc

Using Social Media in Your Ministry

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Why use Social Media? And how?

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Introduction: Ryan Frank talks about the importance of churches using social media as part of their ministry.


Churches need to be using social media because it’s where people “live.”

  • Make a good first impression.
  • Help people get to know the church and the pastor.
  • Publish content; share sermons.
  • It’s cost effective.

Platform: the technology or tool (Facebook, website, email) that gives you a place to communicate

Popular social platforms

  • Facebook
  • Twitter
  • Instagram
  • Snapchat
  • Pinterest
  • YouTube
  • LinkedIn

To start . . .

  • Where are we as a ministry?
  • Where do we want to be?
  • What do we have to do to get there?

For conversation: Facebook group

For information: Facebook page

Pastor share thoughts: Twitter

Behind the scenes: Instagram, Snapchat

How to start:

  • Don’t overthink it; just start
  • Ask kids for help
  • Create a summer internship for someone to get it off the ground for you
  • Monitor it; measure it to see if it’s accomplishing your goal
  • Make adjustments

Helping the person in charge:

  • Spend time, very hands-on in the beginning to be clear the person understands (set expectations)
  • Back off a little
  • Check in less frequently as you realize the person is doing well

Consider recruiting a team to divide the duties, or put a small amount of money aside for someone to work on this.

Be consistent.

Add value for people.

Thought Starters:

  • How is my church using social media?
  • How should my church be using social media?
  • What’s our next step?


  • Platform: Get Noticed in a Noisy World by Michael Hyatt
  • Find another church that is using social media well and learn from that church.


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