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Multigenerational family sitting together on a picnic blanket by a lake, enjoying time outdoors in a scenic park with trees and sunshine by CTA Christ to All.
Our Mission

Provide discipleship experiences that draw people into a Jesus-centered life

Our vision is to see Christians highly effective in their ministries so Christ's kingdom is strengthened and expanded.

Our Company History

God's Faithfulness Over Time...

A colorful graphic emblem featuring a smiling yellow sun, a white dove, a rainbow, and a dark blue cross over the letters 'cta' on a white background.

1990

A Dream and a Difficult Start

In the fall of 1990, Steve and Diane Darr started Christian Teacher's Aid (CTA) with a dream to encourage those serving the Lord. The first year brought financial hardship, but they kept praying and trusting God through the uncertainty.

A small enamel pin shaped like a red apple with a green leaf, overlaid with a gold Christian cross, on a plain white background.

1992

One Last Attempt

In the spring of 1992, the Darrs tried one more thing. They sent a small test mailing featuring their best-selling item, a simple apple lapel pin for teachers in Christian schools. The response was God's answer to their prayers.

Black CTA logo with a cross and dove icon on a white background.

2004

A Wider Calling

As CTA's reach grew, the Darrs sensed God leading them in a broader direction, so they renamed the company Christian Tools of Affirmation.

A black fish-shaped decal or sticker with the text 'ESOP OWN IT' inside, centered on a plain white background.

2009

Passing the Torch

The Darrs were ready for their next season of life. Through prayer and God's leading, they sold the company to its employees, and CTA became employee owned (an ESOP). Terry Knoploh stepped into leadership.

The logo for Christ to All (CTA) features a light blue stylized dove with a green cross on its back, positioned above the bold blue letters 'cta' and the light blue text 'Christ to All' on a solid white background.

2019

A New Name and An Unexpected Gift

CTA became Christ to All, a name that says what has always been at the heart of the company. Whether serving the Church, a school, a family, or one person searching for hope, the mission is to point them to Jesus.

The same year, the founder of God's Word in Time, a Scripture-based student planner reached out with an opportunity to purchase her business. She believed CTA was meant to be the next steward.

The logo for 'God's Word in Time' featuring a blue stylized 'G' with a cross on the left and gray text on the right, set against a plain white background.

2020

Provision in the Unknown

In March of 2020, church doors closed and the future was uncertain. It was a hard season financially, but God had already provided. No one knew it in 2019, but God's Word in Time would carry CTA through the pandemic.

A man and a woman sitting on a couch with a small dog, holding a sign that says 'THANK YOU!' in front of a wooden wall with a large KING+CROSS COMPANIES sign.

2023

Here we are, Lord

After several lean years, God continued to provide through God's Word in Time, CTA's student planner business. To bring more stability as the company recovered, Terry and Renee Knoploh purchased CTA from the employees.  God asked and they gave their yes!

A blue faith-inspired Christian logo featuring a cross enclosed in curved swooshes with small star accents on a white background.

2026

What's Next

More than 35 years after that first apple pin, we are still amazed by God's faithfulness. Today, we create gifts, books, planners, and resources for all ages that point people to the hope of Jesus. Nothing is more important to us than the people who work alongside us each day and the people we get to serve. We cannot wait to see what God does next.