By Cherie Werner
In just a few weeks, you will have a golden opportunity at Easter to reach your community with the beautiful, lifesaving message of Jesus’ death and resurrection. While there are many avenues to reach the community, a fun and timeless approach is the Easter egg hunt. Egg hunts appeal to those who may not show up on an Easter morning at your church. Here are nine tips for your church’s Easter egg outreach.
- Choose a location: Consider having your hunt at a neutral location like a school or park. This will help families who are unfamiliar with your church to feel more comfortable.
- Make it a group effort: Give your church the chance to participate in the egg hunt preparation. Ask your congregation to donate plastic eggs and goodies to stuff the eggs. Invite your senior adults to stuff them—they will love it and it shows them that you care about them! Then ask your middle schoolers to hide the eggs.
- Fill the eggs with more: In addition to candy, include Scripture passages or short, encouraging messages about Jesus’ love and forgiveness. The Gospel Easter Eggs® do just that. They come stuffed with Scripture-based encouragement right out of the box and feature gorgeous artwork.
- Add to the fun: Easter egg hunts seem to be over as soon as they have started. Consider ways to expand the hunt into a full-fledged outreach. Include a meal or snacks, offer games, have an art station or craft center, provide photo opportunities, and create space for children to play. As families roam around your event, “plant” people from your church to interact with them and share Jesus’ love.
- Start with a message: Before the hunt begins, share a short message about why we celebrate Easter. This is the most important part of your event, as you get to share the Gospel directly.
- Be safe: Plan carefully to keep everyone safe. Create separate age-based areas so that the little ones don’t get run over or left out. If age-separation is not possible, staggered starts give younger children a fair chance at the eggs.
- Have clear rules: Before the hunt starts, very clearly explain all the rules. This will avoid conflict and allow for fairness when kids disagree. Three rules that you must have for an egg hunt are: an egg belongs to the first to touch it, kids cannot take from others, and kids cannot not touch others (unless they are holding hands).
- Gather Contact Information: Incentivize this with a raffle drawing in exchange for contact information. Be up front about what you will do with their information. Follow up with them a few weeks after the event by offering to pray with them. Respect people’s preferences and do not overwhelm them with attempts to make contact. Give people the choice of how they’d like to receive contact (email, text, or phone call).
- Invite them back: Before families leave, give them a goodie bag with special treats, a small gift, a Gospel tract, and information about your church. Include contact information, service times, programs, and upcoming events.
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