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Shifting Women's Ministry Audience

Item#: MM20-24


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Women's ministry today can't look like it did in the past.

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Guest: Cyndee Ownbey, author of Rethinking Women’s Ministry: Biblical and Practical Tools for Cultivating a Flourishing Community; mentor to women’s ministry leaders through Women’s Ministry Toolbox

Introduction: Women’s ministry is no longer serving the traditional audience of married women with children.


  • More women are working and need schedule adaptations
  • Analyze the audience in your church
    • How many women
    • Ages
    • Lifestyles
    • Needs for childcare
  • Expand offerings
    • In publicity, give them a reason to attend
    • Excellence in all things
    • Arrange space so women can talk
  • Keep things simple
  • Keep it focused on Christ

Thought Starters:

  • How can you analyze the audience in your church?
  • Is your women’s ministry prepared to address the diverse needs of the women in your church?


Rethinking Women’s Ministry by Cyndee Ownbey (womensministrytoolbox.com)

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