CTA, Inc

Using Facebook in Your Ministry

Item#: MM19FCB


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Why use Facebook? And how?

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Introduction: Facebook is the number one social network. How can you maximize this platform for your ministry?

Summary: Although Instagram, YouTube, Snapchat, and other platforms are gaining in popularity with young people, Facebook remains a great tool for staying connected.

  • Facebook Pages
    • This is like a profile for your ministry.
    • The goal is to provide information about your ministry—pictures, videos, announcements, and information about who you are as a ministry.
    • This is a one-sided conversation.
  • Facebook Groups
    • The goal is to build engagement and community.
    • This provides space for conversations, back-and-forth interactions.
    • Facebook Groups are ideal for small groups, volunteers, and various segments of your ministry.
    • Groups can be public or closed or secret.
  • Facebook Live
    • Do live videos via the Facebook platform. Anybody can access with Facebook app or website.
    • Pastors can broadcast sermons.
    • Churches can broadcast training sessions.

You’ve got to be intentional! With Facebook, you should be consistently adding value and creating engagement.

It’s quick to get started—ask young people at church for help.


Thought Starters:

  • What segments or groups in your ministry would most benefit from a Facebook page?
  • What other Facebook capabilities would you like to learn about?


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